Get ready to be inspired by the world of beauty! I’m thrilled to share with you 10 of the most stunning and on-trend makeup looks that are perfect for any occasion. Whether you’re a makeup enthusiast or just looking to try something new, this list has got you covered. As someone who loves experimenting with different styles, I’ve curated these looks from my favorite sources, including TikTok’s endless array of beauty content.
From everyday essentials to glamorous event looks, I’ve included a diverse range of styles that cater to various tastes and preferences. So, go ahead and explore this collection of makeup masterpieces, featuring clean girl, Latina, strawberry, and more!
MAKEUP LOOKS:
CLEAN GIRL MAKEUP
The clean girl makeup trend, which started gaining momentum at the beginning of 2022, has maintained its popularity across all social media platforms over the past two and a half years. In my opinion, it remains the most captivating makeup look ever. This aesthetic is characterized by an effortless and polished appearance achieved with minimal makeup usage.
LATINA MAKEUP
Latina-inspired beauty is all the rage, characterized by luscious lashes, flawless matte skin, defined and elegantly shaped brows, and a signature brown lip liner. To recreate this stunning look, simply reactivate JavaScript to view the content.
BADDIE MAKEUP
The baddie makeup look shares similarities with the Latina style, but with a crucial difference – less contrast. Unlike Latina makeup, which often features intense contouring and concealer shades 3-4 times lighter than foundation for a dramatic under-eye effect, the baddie look focuses on amplifying the eyes and lips. This bold and dramatic approach makes it an excellent choice for those who want to make a statement.
Of course, the intensity can be tempered by toning down the eye makeup if desired. Ultimately, the result will still convey a sense of sass and confidence.
DOUYIN MAKEUP
The Douyin Makeup Trend Originated on China’s Popular App, Douyin, Where It Focuses on Accentuating the Eyes to Create a Doll-like Appearance. This Style Typically Involves a Matte Skin Base, Glittery Eyeshadow, and Highlighter for a Stunning Finish. For Those Looking to Recreate this Look, Pinterest Provides an Abundance of Tutorials and Inspiration
GRUNGE MAKEUP
In stark contrast to the ‘clean girl’ aesthetic, the grunge makeup style takes center stage with a bold and edgy approach. The focal points of this look are the eyes and lips, which are transformed into a striking visual statement. Imagine richly pigmented smokey eyes, expertly applied winged liner, vibrant lip colors, and a matte complexion that adds to the overall grungy vibe. These elements combined create the unmistakable look of the grunge makeup style.
STRAWBERRY MAKEUP
The strawberry makeup trend, also known as the sun-kissed look, has stolen my heart! This viral phenomenon was first spotted on Hailey Beiber and quickly spread like wildfire across TikTok. At its core, the trend is all about embracing a rosy glow through strategic use of blush. The resulting look is akin to the ‘clean girl’ makeup aesthetic, but with one key difference: an extra dash of freckles for added charm.
IGARI MAKEUP
The ‘hangover makeup’ trend, also known as Igari makeup, involves strategically placing blush under the eyes to create a flushed or hungover appearance. This natural makeup technique yields a radiant and healthy-looking complexion. The subtle impact of the blush creates an effortless, just-rolled-out-of-bed vibe that’s perfect for everyday wear.
E-GIRL MAKEUP
The E-girl beauty trend is characterized by its playful and daring approach to makeup, focusing on bold eye shadow and blush applications. Think dramatic winged eyeliner, faux freckles, and heavy blushing that gives the wearer a striking, almost otherworldly appearance. The term ‘E-girl’ also often references vibrant hair hues. This aesthetic has been heavily influenced by the world of Japanese pop culture.
LATTE MAKEUP
One of my go-to makeup trends is a sun-kissed, effortless look that exudes warmth and natural beauty. The key elements include a rich bronzer applied liberally across the face, strategically placed faux freckles for added charm, and defined yet fluffy brows that frame the eyes perfectly. To complete the look, I opt for a luscious, glossy lip color that adds moisture and shine without feeling too made-up.
This makeup look is perfect for everyday wear, as it’s quick to recreate and requires minimal effort. In fact, it reminds me of a day spent lounging by the ocean – nothing says relaxation like a sun-kissed glow, sandy toes, and the sound of waves crashing against the shore. To achieve this look, simply follow the inspiration from my Pinterest board.
UNAPPROACHABLE MAKEUP
Since its emergence on Pinterest in August of 2023, the unapproachable makeup trend has remained a staple in many beauty enthusiasts’ routines. The key to achieving this striking look is to focus on bold and dramatic eye makeup, paired with vibrant lip colors that make a statement. Contouring plays a crucial role as well, allowing you to enhance your natural features and create a strong, intimidating appearance.
